Jarrod Morris
6 min read

In 2019, over 293 billion business and consumer emails were sent in that year. In addition, it's predicted that this number will grow to over 347 billion by 2023's end!

If you run a business, then you'll know how difficult it is to keep up with all the data that flows through your emails. Even as a consumer, you're probably having a tough time keeping up!

Thankfully, there are things that can help you keep track of this data much better and more efficiently, such as email parsing.

Are you now wondering what email parsing is and how you can benefit from it? Then you're in the right place. Here's your complete guide to email parsing.

What Is Email Parsing?

Email parsing is basically grabbing all the important information from your emails that you need. This can all be done without you having to manually scan each email. As you might imagine, this can save you lots of time and effort, freeing you up to focus on what you're truly passionate about.

Email parsing is done through email parser software, such as Parsey.

How Does Email Parsing Work?

So email parsing is done through software, but how exactly?

Well, you basically teach it what to look for. You can input the terms and keywords you'd like it to look out for, and then the software will glean this information from all incoming emails.

An email parser can read data in fields like the headers and bodies. Basically, the software can just read any text within an email and extract it for you. This includes both plain text and HTML.

Once this data's extracted, you can then more easily find what you're looking for. Think of email parsing software as a digital secretary that sorts out "clutter" for you and organizes it.

Pair With Business Process Automation

A basic email parser will just extract relevant information for you. This means that you'll still have to sort out everything yourself.

However, you don't always have to. You can either get an advanced email parser with business process automation or look for additional software that'll integrate with the parser to do that.

With automation, you can do so much more with the data you extract. For example, that data can be sorted into different categories, then different actions can be performed based on what you tell the software to do. You can set up a workflow for people who have bought a specific product so they get sent additional information that'll help them use said product.

You can also extract customer data to put into customer relationship management (CRM) software so you can better your marketing campaigns.

The possibilities are endless when you combine the power of email parsing and automation. Essentially, a large portion of admin work can be automated, leaving both you and your staff free to focus on more challenging and fulfilling tasks.

What You Can Do With Email Parsing

We've given you an idea of the power of email parsing. But what exactly can you do with it? Read on to find out.

Schedule Appointments

Do you always feel like you're running around like a chicken without its head? Before you go hiring a personal secretary, give email parsing a chance instead.

Email parsers can pick up the important appointment information from your emails and automate things within your appointment scheduling software. You can even automate the process for scheduling follow-up appointments so this entire process is hands-free for you!

Organize Information for Leads

Without leads, you can't get your sales funnel going at all. So it's vital that you keep track of your leads and nurture them properly.

For most businesses, they use CRM software, where not only customer information is stored, but also utilized to help grow and maintain customer relationships.

If your company deals with lots of incoming prospects at any given moment, it can be chaotic trying to sort through and organize all that information, especially if you're just a start-up getting on its feet. An email parser can extract all lead information from emails and place it neatly in your CRM so your salespeople don't have to manually do that.

On that note, an email parser can also take information from email to Excel if you want to track things like sales numbers or even survey results.

An email parser can also integrate with your email inboxes to track conversations that are held outside of CRMs. This can cut down on hours of confusion and wasted time searching through numerous email threads for some vital information. It can also update client information in your CRM should it change over time.

Get Better Engagement

With an email parser, you can send one-way SMS or voice messages to anyone you wish. By scheduling these messages right before important events, you can get better engagement and turnout from both staff and customers alike.

For instance, you can send an SMS an hour beforehand to people who have expressed interest in tuning in to your webinar. Or you can send daily SMSes to update your teams on important projects.

Process E-Commerce Orders

Running an e-commerce business on your own can be tough. Make things easier on yourself by using email parsing.

This software can help you process orders by automating the entire process. All you have to do is have your e-commerce platform send data to the email parser when transactions occur. Then, order fulfillment, shipment, and more can all be automated from thereon out.

Perform Split Testing

Split testing is always key to running a successful campaign. This helps you get an idea of what works and what doesn't, after all.

An email parser can help you send particular segments on A or B paths, and from there, give you the resulting information. This allows you to test and tweak your campaigns without having to put in a lot of effort.

The Benefits of Email Parsing With Parsey

Are you now excited about what email parsing can offer you? Then you should consider signing up with Parsey.

We first started out in 2009 as a digital marketing agency, but then switched over to the SaaS industry in 2014. We then decided to focus on email parsing because we have a passion and love for automation. This means you can trust our product to help your business immensely!

Here are the benefits of using Parsey.

We Have Personalized Onboarding Sessions

Working with a new piece of software can be confusing and daunting at times. This is why we offer a personalized onboarding session. Our agents will take the time to make sure you understand how to use Parsey to its fullest potential.

Not only that, but they'll be available at any time afterward through email, phone, or live chat. If you have a question about Parsey, we'll answer it promptly!

We Have Tons of Integrations

There's nothing more frustrating than adopting a great piece of tech, only to find that it doesn't integrate with the software you already use.

Chances are, you won't run into that issue with Parsey. Our software can sync with over 150 apps. Basically, if the app you're using can send email or webhook, it can be integrated with a bunch of supported platforms.

We Have Flexible Plans

Not every business is the same size, so why should they be forced to use the same plans? We understand that not only are businesses of various sizes, but they have growing pains as well.

This is why we offer several different plans, all billed monthly. In fact, we don't believe in annual payments!

This means that you can start off with the most basic plan and see how it goes. If you feel like you need more, then you can easily switch to another plan for the next month.

These monthly plan options allow for your business to have flexibility, which means less budget waste.

Take Advantage of Email Parsing Today

After reading this article, you should have a good idea of how email parsing works now.

What's great about email parsers is that businesses of any size and even all consumers can benefit from using them. So stop trying to do everything manually on your own.

Take full advantage of email parsing by adopting amazing software like Parsey. Not only can we help you extract important information from your emails, but we have the ability to integrate with over 150 apps! We'll make running your business so much easier!

Interested in trying out Parsey? Then register for a free trial now! 

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